Diabetes UK launches Silent Assassin campaign in Second Life

Diabetes UK has this week launched its Silent Assassin campaign within the virtual 3-D world of Second Life.
The charity launched both its headquarters and the campaign in the virtual world that boasts 15 million residents to coincide with its biggest ever UK-wide campaign created to raise awareness of the seriousness of diabetes.

Virtual campaign posters have been put up in and around the new Diabetes UK Second Life headquarters, situated on Manchester Island. Further posters have been placed around the island, including inside the charity's virtual shop, that allow users of the virtual world or 'avatars' to teleport themselves to the Diabetes UK virtual building where further information about the campaign and the charity can be sourced.

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